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ABOUT ACTIVE PLAY

At Active Play, we believe that play is a vital part of every child’s development. Established by NICOLE HALLIWELL & CO. LLC, our mission is to inspire creativity, foster learning, and bring joy to children through our extensive range of high-quality toys and gaming accessories.

Our Vision

We envision a world where every child has access to engaging and educational toys that stimulate their imagination and enhance their skills. Our curated selection includes innovative playthings, novelty items, and the latest gaming gear, all designed to provide endless hours of fun and learning.

Our Commitment

Quality and safety are at the heart of everything we do. We meticulously select products that meet the highest standards, ensuring that every item you purchase from Active Play is both durable and safe for children of all ages. Our dedication to excellence ensures that parents can trust us to deliver products that support their child’s growth and happiness.

Why Choose Active Play?

  • Wide Selection: From educational toys to unique gaming accessories, we offer something for every child’s interest and developmental stage.

  • Innovative Designs: Our products are chosen for their ability to inspire creativity and encourage imaginative play.

  • Exceptional Customer Service: Our knowledgeable and friendly support team is always ready to assist you with any questions or concerns.

  • Secure Shopping: Powered by Wix.com, our online platform ensures a safe and seamless shopping experience.

Join the Active Play Community

We are more than just a store; we are a community of parents, educators, and children who value the power of play. Follow us on our social media channels to stay updated on the latest products, special promotions, and exclusive offers. Share your Active Play moments with us and be a part of our growing family!

Thank you for choosing Active Play. We are honored to be a part of your child’s journey of discovery and fun.

Antistress Sensory Toy

OUR JOURNEY TO INSPIRING PLAY

Our Story

The story of Active Play begins with a simple yet profound belief: that play is essential to a child’s development and happiness. Founded by NICOLE HALLIWELL, a passionate advocate for children’s education and well-being, Active Play was born out of a desire to provide children with toys that are not only fun but also educational and inspiring.

The Beginning

In 2015, Nicole noticed a gap in the market for toys that truly engaged children’s minds and encouraged creative thinking. Determined to make a difference, she began curating a collection of toys that combined entertainment with learning. Her vision was to create a store where parents could find toys that spark imagination, promote problem-solving skills, and support overall development.

Growing the Brand

Starting from a small storefront in Oakland Park, Florida, Active Play quickly gained a reputation for its unique and high-quality products. Word spread about the store’s commitment to excellence and its carefully selected range of innovative and novelty toys. As demand grew, so did the inventory, expanding to include a diverse array of gaming accessories and educational kits.

Embracing Online Shopping

Recognizing the changing landscape of retail, Nicole decided to bring Active Play online through Wix.com. This move allowed her to reach a wider audience and provide a convenient shopping experience for customers across the USA and Europe. The online platform has enabled Active Play to offer free shipping on domestic orders and efficient international shipping options, ensuring that children everywhere can enjoy their products.

Milestones and Achievements

Over the years, Active Play has achieved numerous milestones:

  • Expansion of Product Lines: Continually adding new and innovative products to meet the evolving needs of children and parents.

  • Customer Satisfaction: Maintaining high levels of customer satisfaction through exceptional service and quality assurance.

  • Community Engagement: Building a strong community through social media, engaging content, and interactive events that celebrate the joy of play.

Looking Ahead

Today, Active Play stands as a trusted name in the children’s toy industry, dedicated to enriching the lives of children through play. Nicole and her team remain committed to their mission, constantly seeking out new and exciting products that inspire creativity and bring smiles to children’s faces.

Our Promise

As we look to the future, Active Play promises to continue its dedication to quality, innovation, and customer satisfaction. We aim to be a leading provider of children’s toys and gaming accessories, fostering a love for play that lasts a lifetime.

Thank you for being a part of our journey. Together, we are making playtime more meaningful and enjoyable for children everywhere.

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Stay connected and follow us on our social media channels for the latest updates, promotions, and exclusive offers!

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